Change your Design Thinking
I read the book Change By Design — authored by Tim Brown, Chair of IDEO (A design Company). Below are my learnings and takeaways from...
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Airbnb: How can we improve user experience on Application?
Airbnb was started in 2007 with an interesting story where two hosts welcomed three guests in their homes and provided an authentic stay...
My experience with Google Online Marketing Challenge
I participated in Google Non profit marketing Immersion (NMI) challenge. In this challenge, Google helps various NGOs provide pro bono...
A short guide on Marketing Automation
Let's learn about - What is marketing automation? How does it work? How to leverage it for better conversion? What tools can help with...
User transaction analytics in Python
I had the following dummy data of a home service provider. I aimed to answer 5 questions using this data. Let's go ahead and see how I...
Optimizing Trade Promotions as an FMCG
Trade promotions are the second largest cost item in the P&L on an FMCG company. The highest being costs of good sold. Hence, this post...
Technology trends in B2B E-commerce
Technology is an enabler. It can improve processes, provide delight and achieve what cannot be not done easily. FMCG industries are...
Wireframes for a loan management system
You must have heard about people creating beautiful mockups for applications used by end users (B2C platforms). But wireframes and...
User Interface for a lending application
I designed user onboarding process for a lending application using the tool Adobe XD to create interactive wireframes and prototypes....
Outlet prioritization and BTL Spends in FMCG
INTRODUCTION For CPG industry, retailers play a great role because they are the touch point to the shopper and consumer. There are...
Hedgehog Concept - Why should you know about it?
Let me narrate to you a small story. Once upon a time, there was a fox and a hedgehog. As you may expect, the fox was a cunning, smart,...
The beauty of word "Why"
The important thing is not to stop questioning. Curiosity has its own reason for existence. One cannot help but be in awe when he...
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