Technology trends in B2B E-commerce

Technology is an enabler. It can improve processes, provide delight and achieve what cannot be not done easily.

FMCG industries are becoming one of the greatest adopters of new age technologies. One of the newest trend in this industry is reaching out to the retailer directly replacing the traditional feet on street model. This calls for launching B2B E-commerce platforms similar to the likes of Udaan, Jumbotail, etc.

As much as it is important to know that B2B E-commerce is growing, it is even more important to know how to sustain it and provide the exceptional experience to the retailers which the traditional distribution didn't provide.

I have curated some the most important trends in B2B E-commerce space (majorly in FMCG market). All the references will be added in the end of this post.

Chaitali Bansal

References

1.https://www.shopify.in/enterprise/b2b-ecommerce

2.https://www.bigcommerce.com/articles/b2b-ecommerce/#types-of-b2b-ecommerce

3.https://magento.com/sites/default/files/4232_MarketingProfsB2BeBook_r2v1_0.pdf

4.https://www.bigcommerce.com/blog/wp-content/uploads/post-pdfs/BigCommerce-b2b-ecommerce-trends.pdf

5.https://ecommerceguide.com/guides/b2b-ecommerce-market-trends-and-best-practices/

6.https://www.slanglabs.in/customers

7.https://nasscom.in/retailer-tele-ordering-app

8.https://mission.org/podcast/how-kelloggs-is-building-b2b-ecommerce-by-creating-partnerships-and-using-emerging-technologies/

9.https://ordersinseconds.com/sales-and-marketing/learn-how-kellogg-is-using-mobile-apps-to-increase-b2b-sales-orders/

10.https://www.consultancy.asia/news/4059/b2b-e-commerce-the-future-of-fmcg-retail-in-indonesia

11.https://www.orangemantra.com/industries/retail/b2b-commerce-solutions/

12.https://retail-insider.com/articles/2020/10/101-on-b2b-ecommerce-for-fmcg/

13.https://www.mattsenkumar.com/b2b-ecommerce-trends-best-practices/

14.https://influencermarketinghub.com/b2b-ecommerce-trends/

15.https://digitalagencynetwork.com/21-b2b-e-commerce-trends-for-2021/

16.https://www.paldesk.com/what-are-trends-in-b2b-ecommerce-in-2021/

17.https://www.shopify.in/blog/what-is-dropshipping

18.https://www.mckinsey.com/industries/advanced-electronics/our-insights/creating-strong-digital-b2b-channels-at-industrial-companies

19.https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/four-pathways-to-digital-growth-that-work-for-b2b-companies

20.https://www.mckinsey.com/~/media/mckinsey/business%20functions/marketing%20and%20sales/our%20insights/digital%20sales%20and%20analytics%20compendium/driving-above-market-growth-in-b2b.ashx

21.https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/embracing-the-b2b-omnichannel-opportunity-in-2021

22.https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/omnichannel-in-b2b-sales-the-new-normal-in-a-year-that-has-been-anything-but

23.https://www.bcg.com/publications/2018/building-an-integrated-marketing-sales-engine-b2b

24.https://image-src.bcg.com/Images/Out_in_Front_Jan_2014_tcm9-90517.pdf

25.https://www.bcg.com/en-in/publications/2021/seven-b2b-e-commerce-pitfalls-to-avoid

26.https://www.forbes.com/sites/shamahyder/2020/01/02/b2b-ecommerce-heres-what-every-b2b-company-needs-to-know/?sh=2d6eed0d1271

27.https://www.statista.com/topics/4884/b2b-e-commerce-in-the-united-states/

28.https://www.aa.com.tr/en/economy/b2b-e-commerce-market-size-to-increase-over-70-by-2027/2192785

29.https://www.grandviewresearch.com/industry-analysis/business-to-business-b2b-e-commerce-market

30.https://www.accenture.com/us-en/blogs/search-and-content-analytics-blog/b2b-e-commerce-modernization-with-search

31.https://www.livemint.com/industry/banking/sbi-hul-partner-to-provide-digital-solutions-to-small-retailers-11601545041504.html

32.https://www.lek.com/insights/b2b-ecommerce-fmcg

33.https://www.seniorsoftware.ro/en/sfa/the-perfect-store-what-is-it-and-how-it-can-help-you-to-win-at-the-shelf/

34.https://omnichannel-fmcg.com/omnichannel/

35.https://www.bigcommerce.com/blog/customer-loyalty-blockchain/#what-is-blockchain